Muddy Puddles

We had the honor of developing the logo, branding, and website for Muddy Puddles Ice Cream, a company that crafts homemade ice cream in memory of the founders’ late son, Maximillion. Inspired by his love for Peppa Pig, the entire brand identity was built to capture that specific sense of joy and playfulness. The design elements tie together the concepts of childhood fun and delicious treats, creating an uplifting identity that honors Maximillion’s legacy.

The new branding and website feature a colorful, energetic aesthetic centered around the theme of jumping in muddy puddles. We designed a playful logo and a vibrant website that instantly communicate the fun of the brand while making it easy for customers to explore flavor menus, read the family’s touching story, and find out where to buy their ice cream.