Mistequay Group

BRANDING | WEBSITE | PRINT

For over five years now, Gradient9 Studios has had the privilege of partnering with Mistequay Group, a successful and established company within the industry. Our collaboration began with a mission to revitalize their brand identity, a task we approached with both enthusiasm and respect for Mistequay's long-standing legacy.

Mistequay recognized the need for a refresh, and their outdated branding was a clear indicator. We embarked on a comprehensive rebranding project, the first in Mistequay's history. Our objective was to create a modern and visually striking brand identity that accurately reflected the materials and expertise they utilize daily. This meant incorporating design elements that resonated with their industry and target audience.

The project was a rewarding exercise in creative collaboration. Mistequay's established success allowed us the freedom to explore bold design choices, all while ensuring the new identity remained cohesive and easily recognizable. The sheer size of Mistequay, employing hundreds of individuals, added another layer of excitement to the project. Knowing our work would impact such a large and dynamic organization fueled our passion and commitment to delivering exceptional results.

The final outcome was a brand refresh that transcended a simple logo redesign. We crafted a comprehensive brand identity that encompassed a new logo, color palette, and visual language. This cohesive system extended across all touchpoints, from their website and marketing materials to internal communications and signage. The revitalized brand identity not only enhanced Mistequay's visual presence but also served to strengthen their position within the industry.

Working with Mistequay Group has been a rewarding experience for Gradient9 Studios. We take pride in collaborating with established organizations and breathing new life into their brand identity.